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Today’s Deal
Businesses leverage digital channels such as search engines, social media, email and their
websites to connect with current and prospective customers. In simple terms, any form of
marketing that exists online is called Digital Marketing. Let’s ponder all the basics in this video.
DM1.mp4 : Lesson 1 : Introduction to Digital Marketing Basics
If we solely just understand what the buyer wants, it simplifies a lot many things, isn’t it? Well,
there’s a proven way to find what they need, and that is to visualize their journey
DM2.mp4 : Lesson 2 : Understanding Buyer’s journey
As per Hubspot, Inbound marketing is a business methodology that attracts customers by
creating valuable content and experiences tailored to them. While outbound marketing
interrupts your audience with content they don’t always want, inbound marketing forms
connections they are looking for and solves problems they already have.
Let us learn a few things as to how things can help you rise up the ladder.
DM3.mp4 : Lesson 3 : Inbound marketing & it’s methodology
An introduction to Search Engine Optimization, it’s relevance to the entire Digital journey, and it’s
impacts on our rankings.
DM4.mp4 : Lesson 4 : Introduction to SEO and it’s impact on our Digital Strategy
In this video, we will discuss the 12 best practices of doing On-page Search Engine Optimization
without going into it’s technical details.
DM5.mp4 : Lesson 5 : Deep dive into On-Page Search Engine Optimization
When things are happening online, we need to keep ourselves acquitted of the fact that social
exists, and hence in this video, we will learn the 4 stages of a successful social cycle
.
DM6.mp4 : Lesson 6 : 4 stages of a successful social cycle
In this video, we will introduce Web designing with WordPress, a CMS that we should primarily
start our online journey with.
DM7.mp4 : Lesson 7 : Web Designing with WordPress : Introduction
In this video, we will discuss about Zapier, why it was so important to discuss this tool in the
Digital Marketing Basics course, and how it impacts the time we spent online.
DM8.mp4 : Lesson 8 : Digital Automation with Zapier
While you would have learnt Digital Marketing concepts to its fullest, you would need a tool to
manage all of your daily tasks so you can focus on the important ones, with GetResponse you
can do just that.
DM9.mp4 : Lesson 9 : Marketing Automation with GetResponse
Affiliate Marketing, the one, and only proven method of making money online, this marketing
strategy emcompasses all the things you study, and learn in a typical Digital Marketing Course.
To get way forward, let’s dive into some of the modules in it’s own solo courses post this lesson.
DM10.mp4 : Lesson 10 : Introduction to Affiliate Marketing, and way forward!
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