video, we will

investigate all of the match types available in Google ads and find a fitting one for our

campaigns.

GA4.mp4 : Lesson 4 : Breaking down Google Ads match types

The mantra for this course is to learn by doing and hence we will set up a Google search ad

with recommended settings in step-by-step format.

GA5.mp4 : Lesson 5 : Setting up an Ad with Google’s recommended settings

If in case you would like to extend the ad functionality you can do so using sitelink extensions, In

this we video will learn the best ways to incorporate site link extensions to our ads.

GA6.mp4 : Lesson 6 : Expanding on Ads functionality with Sitelink extensions

In this video, we will set up our first display campaign that helps us get more exposure in the

world of digital advertising.

GA7.mp4 : Lesson 7 : Setting up our 1st display campaign

Let’s spice up our advertisements with HTML5 banners. In this video, we will help you create

and develop HTML5 ads that look beautiful and can help you close more sales.

GA8.mp4 : Lesson 8 : Introduction to setting up & creation of HTML5 banners

If you would like to know how Google’s bidding system works you need to go through this video

and watch this to the very end. In this video, we will teach you the bidding terms used in Google

ads

GA9.mp4 : Lesson 9 : Introducing to Google Ads bidding terms

If you’d like to beat your competitors you need to know their strategy, in this video we will crack

down on the strategies used by our competitors and outsmart them in our own ad strategy.

GA10.mp4 : Lesson 10 : Cracking d

own on your competitor’s strategies