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COURSE DAITELS
COURSE DAITELS
1. DIGITAL MARKETING
2. AFFILIATE MARKETING
3. FACEBOOK ADS
4. GOOGLE ADS
5. WEBSITE DESIGN
6.SEO
7. MARKETING AUTOMATION
8. ZAPIER
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1. DIGITAL MARKETING :-
Businesses leverage digital channels such as search engines, social media, email and their
websites to connect with current and prospective customers. In simple terms, any form of
marketing that exists online is called Digital Marketing. Let’s ponder all the basics in this video.
DM1.mp4 : Lesson 1 : Introduction to Digital Marketing Basics
If we solely just understand what the buyer wants, it simplifies a lot many things, isn’t it? Well,
there’s a proven way to find what they need, and that is to visualize their journey
DM2.mp4 : Lesson 2 : Understanding Buyer’s journey
As per Hubspot, Inbound marketing is a business methodology that attracts customers by
creating valuable content and experiences tailored to them. While outbound marketing
interrupts your audience with content they don’t always want, inbound marketing forms
connections they are looking for and solves problems they already have.
Let us learn a few things as to how things can help you rise up the ladder.
DM3.mp4 : Lesson 3 : Inbound marketing & it’s methodology
An introduction to Search Engine Optimization, it’s relevance to the entire Digital journey, and it’s
impacts on our rankings.
DM4.mp4 : Lesson 4 : Introduction to SEO and it’s impact on our Digital Strategy
In this video, we will discuss the 12 best practices of doing On-page Search Engine Optimization
without going into it’s technical details.
DM5.mp4 : Lesson 5 : Deep dive into On-Page Search Engine Optimization
When things are happening online, we need to keep ourselves acquitted of the fact that social
exists, and hence in this video, we will learn the 4 stages of a successful social cycle
.
DM6.mp4 : Lesson 6 : 4 stages of a successful social cycle
In this video, we will introduce Web designing with WordPress, a CMS that we should primarily
start our online journey with.
DM7.mp4 : Lesson 7 : Web Designing with WordPress : Introduction
In this video, we will discuss about Zapier, why it was so important to discuss this tool in the
Digital Marketing Basics course, and how it impacts the time we spent online.
DM8.mp4 : Lesson 8 : Digital Automation with Zapier
While you would have learnt Digital Marketing concepts to its fullest, you would need a tool to
manage all of your daily tasks so you can focus on the important ones, with GetResponse you
can do just that.
DM9.mp4 : Lesson 9 : Marketing Automation with GetResponse
Affiliate Marketing, the one, and only proven method of making money online, this marketing
strategy emcompasses all the things you study, and learn in a typical Digital Marketing Course.
To get way forward, let’s dive into some of the modules in it’s own solo courses post this lesson.
DM10.mp4 : Lesson 10 : Introduction to Affiliate Marketing, and way forward!
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2. AFFILIATE MARKETING
Affiliate marketing is the best way to begin your journey of doing online business. In this video
we will introduce all the nuts & bolts required to get started.
AM1.mp4 : Lesson 1 : Introduction to Affiliate Marketing
In this video, we will learn the best way to select a niche that too in a data driven way like no
other course has ever done.
AM2.mp4 : Lesson 2 : Data Driven way of selecting a Niche before everything
In this video, we will learn the way to buy domain and hosting and how we can use the
nameservers to connect these two so they work in tandem with each other.
AM3.mp4 : Lesson 3 : Buying domain & hosting - connecting the two together
In this video, we will learn the easiest process of generating & configuring a wildcard SSL
certificate for our website.
AM4.mp4 : Lesson 4 : Installing Wildcard SSL certificate
In this video, we will discuss the best way to select a theme for our affiliate website and how we
can install it.
AM5.mp4 : Lesson 5 : Selecting and installing themes
In this video, we will create important pages that are associated with Amazon associates
account, without these pages Amazon wouldn’t approve our affiliate website.
AM6.mp4 : Lesson 6 : Creating important Amazon Associates related pages
In this video, we will create menus, edit footers, everything else that gets our website approved
by Amazon faster than anything else.
AM7.mp4 : Lesson 7 : Creating Menus, and editing footers to get website approved fast!
In this video will see how we can upload content and create categories for our affiliate Products.
AM8.mp4 : Lesson 8 : Uploading content and creating categories
In this video, we will install Yoast plugin, and see how we can use it in order to optimise our
existing content. We will go through each recommendation presented by the Yoast plugin, and
will try to fix them one after the other.
AM9.mp4 : Lesson 9 : Installing Yoast & optimizing existing content
In this video, we will set up our first Amazon associates account and go through all the problems
in a step-by-step format so you don’t miss anything.
AM10.mp4 : Lesson 10 : Setting up our 1st Amazon Associates account
In this video, we will tour the Amazon associates dashboard and learn as to how we can create
our very own affiliate links.
AM11.mp4 : Lesson 11 : Amazon Associate’s Dashboard Tour & ways to create links
In this video, we will learn the best way to automatically import Amazon products to our
WordPress website using a plug-in called WordPress automatic plug-in. We will also learn how
this plugin attaches the affiliate link on it’s own.
AM12.mp4 : Lesson 12 : Automagically importing Amazon products to WordPress
In this video will see a step-by-step process of how to set up Facebook ads in order to buy and
bring in cheap traffic for our affiliate website and sell the products to help us make money
online.
AM13.mp4 : Lesson 13 : Using Facebook Ads to bring in cheap traffic
So far we have seen the best way to make money online but if in case you are a brand you
need to learn how we can apply the affiliate system to your own website so in this video we will
learn the process of building an affiliate system using WP affiliate plug-in
AM14.mp4 : Lesson 14 : Building Affiliate system on Website using WpAffiliate
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3. FACEBOOK ADS
Facebook Ads needs no introduction, still, in this lesson we will help you understand the market,
the possibilities, and the world that’s open for you to explore.
FA1.mp4 : Lesson 1 : Introduction to Facebook Ads
Several things are required when we open up a Facebook Business Manager Account, in this
video, we take you through the nuts and bolts of all parts of the ride to opening, and operating a
Facebook Ads account.
FA2.mp4 : Lesson 2 : Setting up Business Manager and logging to Ads Manager
Learning by doing is going to be the mantra for this course hence we’ll get started with setting
up our first Facebook advertisement.
FA3.mp4 : Lesson 3 : Setting up our first Facebook advertisement
It makes all the sense when you know how to connect Facebook pixel with your website. This
video will teach you the best way to install Facebook pixel on your website and use it as a Data
source.
FA4.mp4 : Lesson 4 : Installing Facebook Pixel
Learn to sync your new products with Facebook ads. In this video, we will help you learn the
nuts and bolts of Facebook dynamic ads.
FA5.mp4 : Lesson 5 : Setting up Facebook Dynamic Ads and syncing Woo products
Conversions are done right when they are custom, in this video we will help you get up and
running with Facebook custom audiences.
FA6.mp4 : Lesson 6 : Up & running with Facebook Custom Conversion
If you know what your customers want there is nothing like it so in this video will decode the
patterns that rule the Facebook audience.
FA7.mp4 : Lesson 7 : Decoding patterns through Facebook Audience Insights.
If that is all you want is leads, let’s learn the best way to get those. In this video, we will help you
learn Facebook lead ads in a step-by-step format.
FA8.mp4 : Lesson 8 : Setting up our first Facebook Lead Ads
If you’d like to beat your competitors, the best way to do it is to spy on their strategies. In this
video, we will help you learn the best way to beat them in their own game.
FA9.mp4 : Lesson 9 : Best ways to spy on your competitors
To wrap up the course, in this video we will learn the best practices of Facebook strategy, the
best ways you can optimise your Facebook ads and ways to reduce your cash burnout.
FA10.mp4 : Lesson 10 : Best practices of Facebook strategy, and Wrap Up
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4. GOOGLE ADS
The fastest method to get your product or service in the market at this point is to go online with
Google ads. In this video, we will introduce you to this awesome advertising platform, and the
course in a whole.
GA1.mp4 : Lesson 1 : Introduction to Google Ads
In this video, we will see the process to start up a Google ads account and go through the entire
billing process in step-by-step format.
GA2.mp4 : Lesson 2 : Setting up an Google Ads account & billing
In this video, we will understand how the Google ads account structure works and what
campaign goals are, how to select them as per your advertising purpose.
GA3.mp4 : Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals
When it comes to Google ads everything comes down to the match types. In this video, we will
investigate all of the match types available in Google ads and find a fitting one for our
campaigns.
GA4.mp4 : Lesson 4 : Breaking down Google Ads match types
The mantra for this course is to learn by doing and hence we will set up a Google search ad
with recommended settings in step-by-step format.
GA5.mp4 : Lesson 5 : Setting up an Ad with Google’s recommended settings
If in case you would like to extend the ad functionality you can do so using sitelink extensions, In
this we video will learn the best ways to incorporate site link extensions to our ads.
GA6.mp4 : Lesson 6 : Expanding on Ads functionality with Sitelink extensions
In this video, we will set up our first display campaign that helps us get more exposure in the
world of digital advertising.
GA7.mp4 : Lesson 7 : Setting up our 1st display campaign
Let’s spice up our advertisements with HTML5 banners. In this video, we will help you create
and develop HTML5 ads that look beautiful and can help you close more sales.
GA8.mp4 : Lesson 8 : Introduction to setting up & creation of HTML5 banners
If you would like to know how Google’s bidding system works you need to go through this video
and watch this to the very end. In this video, we will teach you the bidding terms used in Google
ads
GA9.mp4 : Lesson 9 : Introducing to Google Ads bidding terms
If you’d like to beat your competitors you need to know their strategy, in this video we will crack
down on the strategies used by our competitors and outsmart them in our own ad strategy.
GA10.mp4 : Lesson 10 : Cracking down on your competitor’s strategies
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5. WEBSITE DESIGN
In 2020 more than 35% of the world's websites are powered by WordPress and that too for a
good reason, it has a loyal base and scores of dedicated developers who bring better features
to the system year round. In this video, we will teach you the best ways to start using
WordPress, and how are you can get the most out of it
WM1.mp4 : Lesson 1 : Introduction to WordPress
In this video we will study the best practises of selecting a domain name, the buying process,
and a short demo of configuring the domain name with hosting.
WM2.mp4 : Lesson 2 : Best practices of selecting a domain name, buying & configuring hosting
In this video we will integrate an SSL certificate with our hosting, and also reinforce the
certificate for any insecure content.
WM3.mp4 : Lesson 3 : Configuring Wildcard SSL certificate & enforcing the rule
In this video will see a step-by-step tour to the entire WordPress’s dashboard and how we can
find a way in & around the different tabs such as navigation menu, settings etc.
WM4.mp4 : Lesson 4 : WordPress Dashboard Tour, and means to find your way around.
When it's about WordPress everything is about selecting and installing the best WordPress
themes to begin the journey with. In this video, we will find the best way to search WordPress
themes that look beautiful and serve our purpose and gets about 90% of the work done even
without starting up with anything else.
WM5.mp4 : Lesson 5 : Selecting & Installing WordPress themes
In this video, we will introduce you to the e-commerce part of theWordPress that is
WooCommerce -we will tour all the tabs and discuss functionalities.
WM6.mp4 : Lesson 6 : Introduction & tour to WooCommerce
In this video, we will go through all of the tabs of WooCommerce, enter and set up our basic
details in order to get our store up & running.
WM7.mp4 : Lesson 7 : Learning WooCommerce tab & its functions
When it comes to GST and taxation it gets quite difficult even for veteran developers however in
this video we will teach you the best way is to integrate the GST system used by Indian
government so you can configure these details with ease for all of your client’s sites.
WM8.mp4 : Lesson 8 : Setting up GST (CGST, SGST, IGST) taxation correctly
Sending emails? Well then you need to configure your email server and the best way to do is
through WP SMTP. In this video, we will show you how to install the said plug-in and also
configured the same to work in tandem with WooCommerce.
WM9.mp4 : Lesson 9 : Configuring emails
In this video will introduce you to an awesome plug-in that is Elementor page builder that helps
you develop any kind of site that you see over the internet, including all of the features such as
pop-up, drop down, lead generation all of such are already inbuilt in this plug-in, & you would
not need anything else.
WM10.mp4 : Lesson 10 : Working with Elementor Page Builder
It would all make sense to go with a WordPress theme however if you would like to create a
theme for yourself from scratch that you can multiply over all of your clients websites, then
watch this video as we will teach you how to do so with the Elementor page builder i.e. to create
a theme from scratch.
WM11.mp4 : Lesson 11 : Creating your 1st WordPress Theme from scratch
In this video, we will help you develop a pop-up engine that will fetch the user‘s details before
letting them leave the website. You will also learn to apply a few advance conditions to decide
on which page pages we need to show or hide the said pop-up.
WM12.mp4 : Lesson 12 : Setting up pop ups, applying advanced conditions
Don’t like the stock WooCommerce pages, well let us teach you the nuts & bolts of altering the
WooCommerce pages.
WM13.mp4 : Lesson 13 : Remodelling WooCommerce Product page with Elementor
In this video, we will discuss chat functionality, SMS functionality and some other functionalities
that will help us expand the features of WordPress.
WM14.mp4 : Lesson 14 : Expanding functionalities of WordPress
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6. SEO ( SEARCH ENGINE OPTIMIZATION )
Search Engine Optimisation is all about getting to the first page of Google so we can utilise the
rising number of searches. In this video, we will introduce you to the world of organic searches
& the mechanism to rank better online.
SV1.mp4 : Lesson 1 : Introduction to Search Engine Optimization
If you want to beat your competitors or you’d like to optimise your results on the search pages
you need to learn and know how search engines work so in this video we will teach you just
that, so you can optimize your ad campaigns accordingly.
SV2.mp4 : Lesson 2 : How do Search Engines work?
If you would like to rank your new website then you need to know a very important concept, &
that is keyword research so in this video we will help you understand how keyword research
works and how you can utilise it for your own benefit.
SV3.mp4 : Lesson 3 : Ranking new website? Let’s begin with Keyword research.
This video will teach you about a very special plug-in & that’s Uber suggest chrome extension
now you can do keyword research, search volume & check keyword difficulty on the fly.
SV4.mp4 : Lesson 4 : Let’s address the elephant in the room :
Ubersuggest Chrome Extension
In this video we will install Yoast plug-in and go through the wizard to show a step-by-step
process of how we can configure the same.
SV5.mp4 : Lesson 5 : On Page Optimization : Yoast Installation
In this video, we will delve into the feature section of Yoast, and go through each feature one by
one and decide its functionality and usage.
SV6.mp4 : Lesson 6 : On Page Optimization : Yoast’s deep dive into feature section
This is the part one of writing search engine optimization friendly articles, in this video we will go
over a couple of concepts that are extremely important when it comes to SEO based articles.
SV7.mp4 : Lesson 7 : Writing SEO Friendly articles Part 1
Welcome to part two of writing SEO friendly articles. In this video, we will discuss a couple of
concepts that revolve around writing SEO friendly articles which will help you rank your articles
high in google search results.
SV8.mp4 : Lesson 8 : Writing SEO Friendly articles Part 2
Welcome to the part three of writing SEO friendly articles, in this video we will discuss the last
set of concepts that helps you write the best article possible.
SV9.mp4 : Lesson 9 : Writing SEO Friendly articles Part 3
There are two types of links, no-follow and do-follow. In this video, we will ponder over both of
these types of links and how we can optimise our Link building strategy starting with these two.
SV10.mp4 : Lesson 10 : Types of links : DO-Follow & NO-Follow links
This video will discuss the techniques that help us optimise our Off-page search engine
optimization techniques.
SV11.mp4 : Lesson 11 : Off-Page SEO techniques Part 1
Welcome to part 2 of the Off-page Search Engine Optimization technique. In this video we will
ponder the best ways to run, & manage link building strategies.
SV12.mp4 : Lesson 12 : Off-Page SEO techniques Part 2
Search Engine Optimization begins with starting up with the configuration correctly, in this video,
we will discuss the best practices of implementing the technical SEO part of things.
SV13.mp4 : Lesson 13 : Technical SEO
Have you seen Google search results that look different (like events, recipes etc) ? Well these
types of results are done with schemas. In this video we will see how we can use the schema ,
and deliver our ads/search results in a different format than standard way.
SV14.mp4 : Lesson 14 : Working with Schema
There’s a way to get unlimited traffic from Google, and that can be done with Google question
Hub. In this video, we will ponder over the said feature and see a step-by-step mechanism of
how to get started with Google questions & how to get unlimited traffic for our website.
SV15.mp4 : Lesson 15 : Getting Unlimited traffic from Google Question Hub
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7. MARKETING AUTOMATION
Connect directly with your audience anywhere using personalized email marketing and
webinars. Use prebuilt, beautiful email templates to easily send your emails.
MA1.mp4 : Lesson 1 : Introduction to Marketing Automation with GetResponse
The step-by-step process that outlines all the prompts on how to install GetResponse with ease,
and explanation as to why it is good to sign up to a trial account before buying a subscription.
MA2.mp4 : Lesson 2 : Setting up a GetResponse Account
Do yourself a justice, and learn how funnels work, and function. You are putting yourself in a
system that would help save a huge amount of time that you would normally put in doing
marketing activities online.
MA3.mp4 : Lesson 3 : An introduction to how funnels work
The first part of how funnels work is to learn the functionalities of creating and operating a
landing page, we will delve into the drag and drop builder, and learn to create variations of our
landing page in order to do split testing.
MA4.mp4 : Lesson 4 : Setting up our 1st landing page
Let us get up and running quickly with our automation, to get the ball moving we have
introduced the concept of setting up an email autoresponder early in the course.
MA5.mp4 : Lesson 5 : Setting up an email autoresponder
Nothing would go online if a transaction wouldn’t be happening with ease here. Learn to create
your first sales page and win customers online.
MA6.mp4 : Lesson 6 : Setting up our first sales page
Order forms aka checkout forms are the last step to any transaction, and these need to be
perfect in making sure customers don’t back out at the last minute. In this video, we will learn the
best proven methods of creating and optimizing existing order form in GetResponse.
MA7.mp4 : Lesson 7 : Optimizing existing Order form
Have you ever been interrupted with an amazing offer that seemed to time perfectly when you
were about to close a sale? Well, that’s an Upsell - In this video, we will learn how to create such
an upsell ourselves, and also learn the trick to optimize the abandoned cart email.
MA8.mp4 : Lesson 8 : Creating upsell and optimizing abandoned cart email
The final stage of the funnel creating stage - confirmation, and thank you email. One last bait for
you to get the customer to do another step in your sales process.
MA9.mp4 : Lesson 9 : Creating the final funnel page - Confirmation
GetResponse, as a marketing automation tool is amazing, and you will think so too while you try
out the automation workflow builder using a template.
MA10.mp4 : Lesson 10 : Building our 1st automation workflow using a template
In this video, we will build our first automation workflow from scratch, and plan building blocks in
order to understand the functionality from the core of it.
MA11.mp4 : Lesson 11 : Building our 1st automation workflow from scratch
In this video, we will take the step a bit far by connecting GetResponse with WordPress using
API calls, this way, we will also be able to host our GetResponse assets on our WordPress site.
MA12.mp4 : Lesson 12 : Connecting GetResponse with WordPress using API
In this video, we will discuss the future of marketing automation tools, and how it is here to stay,
why we should use it - so on, and so forth.
MA13.mp4 : Lesson 13 : WrapUp & way forward
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8. ZAPIER
In this video, we will introduce you to an awesome SAAS based tool that not only will reduce your
work time, but would also make sure you are efficiently using it.
Welcome to Zapier, a tool that moves info between your web apps automatically, so you can
focus on your most important work.
ZV1_v2.0.mp4 - Lesson 1 : Introduction to Zapier
In this video, we will delve into an activity that will teach us the zap to connect a lead sheet
hosted over at Google Sheet to an Email client (Gmail) to trigger an email.
ZV2_v2.0.mp4 - Lesson 2 : Connecting Lead sheet to Email client via. Zapier
Ever felt the pain of recording all your InstaMojo sales manually over to a document, well, no
more! Now you can learn to connect InstaMojo to pass the successful sales to a Google sheet,
automagically!
ZV3_v2.0.mp4 - Lesson 3 : Connecting InstaMojo to Google Sheets via.Zapier
Times have changed a lot, now it’s dead easy to send emails, however, when it comes to
sending SMS to Indian numbers that are transactional - things get difficult. In this video, we will
teach you the best way to connect a leading SMS gateway in order to trigger SMS as soon as
the leads are entered on a Google Sheet.
ZV4_v2.0.mp4 - Lesson 4 : Sending SMS to Indian Numbers through Google Sheets
In this video, we teach you the means to connect WordPress to Facebook pages, now you can
automatically pass on your WordPress posts to FB pages without beating a sweat!
ZV5_v2.0.mp4 - Lesson 5 : Automatically posting WordPress posts to FB pages
In this video, we will take things a bit further and learn the methodology to take multiple actions
on the basis of a single trigger. Welcome to the world of Multi-zap!
ZV6_v2.0.mp4 - Lesson 6 : Taking multiple action using Google Sheets
We might not like all actions to take place, and here’s where filters come in. A mechanism to
help you stop or pass some of the actions at your disposal.
ZV7_v2.0.mp4 - Lesson 7 : Managing zaps via. Conditional
Logic Part 1 : Filters
Times when you want to take all the actions but different ones, that’s when paths come in.
different paths, and still one single trigger.
ZV8_v2.0.mp4 - Lesson 8 : Managing zaps via. Conditional
Logic Part 2 : Paths
Trouble logging into WordPress dashboard everytime you would want to check the number of
incoming leads, well, don’t fret - we have just the right learning for you.
Learn Webhook, an API callback method, that connects Elementor Page builder plugin to your
Google sheets, now you can transfer all leads from landing pages to your Google sheets,
automatically!
ZV9_v2.0.mp4 - Lesson 9 : Sending leads from Landing pages to Google Sheets
When operating a store, the most important thing is to get products out in the market, however,
this comes with additional time requirements, well not anymore! - with a Zap between
WooCommerce products & Facebook pages.
ZV10_v2.0.mp4 - Lesson 10 : Posting Woo products
automatically on Facebook Pages
Taking things a bit further to the end, in this video, we will delve into the features of lookup and
updation of existing Zaps.
ZV11_v2.0.mp4 - Lesson 11 : Learning Lookup & updation of existing Zaps
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